How to Look Stylish This Raksha Bandhan

Raksha Bandhan is the celebration of carnival spirit that fosters and strengthens the chaste bond of love among siblings. In India, this auspicious festival is celebrated every year to propagate the feeling of brotherhood and to invoke the feeling of trust and peaceful coexistence. Although the rituals and customs remain the same over time, but the gaieties have changed over the years. And so has the style of celebration.

Hone this Rakhi with Span Apparels’ contemporary yet stylish tips and make your occasion grand and ever memorable for your loved ones.

Auspicious & happy colors

Rakhi is a day festival, therefore the choice of colors should be auspicious, such as, orange, coral, bright yellow – all happy colors. For most of us, it would even be a working day. Therefore, choosing bright colors with light details would not only be easy to carry, but also boost up the festive mood throughout the day long.

Nine yards of sheer elegance

Nothing looks more elegant on an Indian woman than a saree! Sarees stitched together from different materials, draped differently could make you look drop-dead gorgeous. Heck out this traditional outfit with a bi-colored and exquisite georgette saree teamed with a shaded blouse with matching light-weighted modern accessories.

Simple and light colored salwar kameez/ kurti

A simple and light colored salwar kameez/ a kurti is an easy and smart choice to step out with your sibling for a shopping or to go to a fancy restaurant for a supper. The lovely details on your neck would keep your hemline short yet asymmetrical.

Cool Kaftans

If kurti/ salwar kameez are not your style, you would surely get to try the 3/4^th sleeved light colored kaftans to give you a sassy and even dressy festive look. Kaftans are a way comfy, and gives an even earthly outlook.

Matchify with your siblings

In order to make your siblings feel really special, plan and try to match out the clothes with contrasting colors, style and even accessories. This would not only enhance the momentum of happiness among you and your siblings, but would also make the bond more strong and healthy.

Perfect dressy gifts for your siblings

On this special occasion, every girl would be on Cloud9 and excited about the bag of goodies they would receive from their brothers. Therefore, an ideal gift for the brother to give his sister could be a French chiffon saree or an elegant piece of anarkali.

The Rise of Indian Ethnic Wear Market

In the past few years, ethnic wear has gained pride of place in every woman’s wardrobe, thanks particularly to the“cool quotient” provided to ethnic wear by Bollywood celebs in movies and in real life.

According to a report by Technopak, in 2014 the Indian ethnic wear market was worth 61,000 crore and is set to grow at a rate of 8.4% CAGR over the next decade. Women’s segment currently accounts for a whopping 87% of this and it is this segment that will drive the growth in the overall ethnic wear market in India.

Large format retailers like Shopper’s Stop, Pantaloons, Will’s Lifestyle, Westside, Reliance Trends, Big Bazar, Max etc., having established their presence in metros and tier 1 cities are expanding aggressively into tier 2 and tier 3 cities and this will be a major contributor to the growth in ethnic wear market. This will also be complemented by the rise in Indian ecommerce industry and the local manufacturers and suppliers turning to ecommerce to reach a wider chunk of the audience.

The wedding/bridal market throws up tremendous opportunities for Indian Ethnic wear. Even though bigger niche brands have grown significantly in this segment, it is the small boutiques that are making the most of the growth in bridal wear. This is primarily because bridal wear is expensive and every bride or groom wants a dress tailored perfectly to their taste. However the market for branded bridalwear is also on the upswing.

Another trend that has contributed to the growth in ethnic wear market is the adoption of traditional Indian dresses and sarees by the younger generation. Now teenagers and young women value kurtis and salwaar kameez as much as they value trendy tops and jeans. These days almost every shooping mall or department store will have equal weightage to both western and ethnic wear. The rise of hybrid (western touch to Indian dresses), designer kurtis and salwar kameez has also made ethnic wear more appealing to the youth.